2013年12月26日 星期四

Reflection 1

Reflection 1
        My partner, Phoebe and I had chosen a topic about showgirls. In my annotation 1 and 2, I emphasize on the social and sexuality aspect of this issue, while Phoebe mainly focus on the economic impact that showgirls bring. We hadn’t really discussed this topic that often, so we were a little bit unfamiliar with each other’s ideas and opinion. Our presentation will be more efficient if two of us are standing on the same field. Teacher told us to focus mainly on the economic aspect of this issue. At first I think it is very hard for me to find informations or studies if we have to focus on economy because I am against showgirls, and the information I found on the internet didn’t mention the bad influence showgirls bring to the economy. But then I think it will really be better if we could attack each other based on the same idea.
       
Robert & Knot
        I think their structure was already quite solid, like they knew what they were doing and did it step by step. But their topic was harder, so they have to find a way to deliver their information in a rather easy way.

Tony & Alison

        Their topic is very interesting and is a phenomenon that happened just recent years. I think they could start with legal problems, which can first clarify their idea. And I think their examples can be more unify, so that the audience will catch up with them more easily.

Annotation 4 Revised

Showgirls Boost the Atmosphere, Not the Brand
In this annotation, I want to talk about what showgirls can really bring in exhibitions. And using showgirls as a commercial strategy may not be as efficient as companies think it would be. As I said in my previous annotations, using showgirls in exhibitions has become a trend. Companies realize that showgirls brought customers to their stands, so all of them started to hire showgirls to help promote their products and attract customers. This is why, over the past few years, we put equation between exhibition and showgirl’s performance.
Video games exhibition, and electronic devices exhibition gradually became popular in the past few years, visitors increases every year. We can say that most of the credit goes to showgirls. The impact that showgirls bring is obvious; they stimulate the atmosphere in the exhibition, and indeed attract more customers than before. However, if everyone’s doing the same thing, then no one is special anymore. It is true that the atmosphere that showgirls create brings enjoyment to customer’s senses, but companies hiring showgirls instead of emphasizing on the character of their brand is a big mistake. If a company wants to stand out from other companies and let people recognize them in an instance, they have to have a strong brand image. So, in the long run, using showgirls to promote their products instead of their brand is not at all efficient. Especially for those new companies that joined the exhibition in recent years; the best way to promote their products is to make the customers remember their brand, so they have to leave strong impression on customers. Showgirls can introduce the product and interact with the customers, but their purpose was not selling the brand.
Also, using showgirls eliminated companies’ chance to communicate with other kinds of customers (馮建三, 2011). Showgirls attract males to come to the exhibition; that is a fact. So the companies assume all of the customers are males, and they stick to this idea and continue to use showgirls at their stands, hoping to increase their revenue. They stop exploring new customers, and this is a fatal mistake for every company.
What we really need to think about is that an exhibition is for companies to face the customers directly and show them that they are different from others. But now, exhibitions that filled with showgirls are all about building a bustling atmosphere, and neglect the much more important part of building their brand image.
References:


Annotation 3 Revised

Annotation 3 – Commodification of Showgirls
In the exhibition, we can see a lot of companies selling their products; and beside the various products, there are something that catches our eyes even more, showgirls. They are the center of the spotlight; the lights, the cameras, and the customers’ eyes are all on them. Comparing to the products companies meant to sell; showgirls are more like the products on the shelf waiting to be picked. People look at them for their youth, pretty faces and sexy bodies. Showgirls’ beauty is like a commodity that can be browsed and bought, as if their value is based only on their flesh. This is called the commodification of female bodies.
A few years ago, there was a TV commercial featured a young girl “Yao Yao” who shook her breasts and made sweet voices during this commercial. And this immediately became the most controversial topic people discuss at that time. Some people thought that she was the innocent victim because she was just trying to make money and did what the company made her did. And others saw her as a girl who sold her body and created a sexual image out of herself. Either statement shows that women have no control over their own bodies and sexual desires; instead, they’re dominated by the commercial system, in which the girls have to degrade themselves (exposing body parts in front of the camera, for example) to cater to some male customers. When the target customers are male, companies often use sexual images of women to make the customers notice their products. To put it simply, they are objectifying female to gain commercial benefits. The relationship between showgirls and the businesses seems to be mutually beneficial, but if we see behind this objectifying, we can understand that showgirl is a kind of career that is manipulated by chauvinism and capitalism.
Capitalism made most of the young girls desired material things more than before; and being a showgirl means they can make their way quicker to the grown-up world and enjoy all the material things. In the process, however, these girls also became the materials being exploited. They were manipulated by chauvinism. Girls were often taught either to “please” men, or to dominate them; they established their confidence by the approval of men or overpassing men, both of which still under the dominion of patriarchy.
Although showgirl may seem like a glamorous and dream-like career, and they may seem to have sovereignty over their bodies, they’re actually constrained in the system of commercial interest and patriarchy.

Resources:

Annotation 1- revised

In the past few years, the demand of show girls was on the rise. Show girls originally came from Las Vegas, they are a bunch of girls dressed up in pretty and glamorous clothes dancing and performing on stage. But now in Asia, show girls are more like models, they show up in commercial events to attract customers, man, for most. And whenever there is an exhibition for cars or video games, there will be tons of show girls in it. I’ve seen a lot of news headlines that says something like”Sexy show girls exposed themselves makes the business blooming”. The news emphasized on how hot and beautiful the show girls are, and put some matching photos beside the content of the news.
I found a piece of news on the internet; it came out at February this year. At the international video game exhibition, a model was forced by her agent to take off her bra when there were a lot of eyes watching. The agent told the show girl she was going to wear something like an office lady’s suit, but when she got to the exhibition, the agent made her wear something that wasn’t what they agreed on, and insist her to take off her bra to fit the outfit. Show girls don’t really have their privacy. When they go on auditions, companies will see them as merchandise instead of living people. They look at show girls’ bodies as if they are picking out a good pig to make pork. And when they’re at work, there’s always press that tries to shoot their underwear and their breasts. They have to obey every demand that company asks them, or they won’t get a chance to success in this career. They want to protect themselves, but there are a lot of times when they just can’t say no. Companies want them to be puppets; exquisitely made and easy to control. If they refuse to wear what the companies want them to wear; they’re jeopardizing their future career.  And after they become famous, those photos or what they did before they were famous will be used against them. People will call them slutty and desperate, these are all bad image for a girl. Even if they stop being show girl after a while, bad reputation isn’t something that can be taken back easily. For the above reasons, I think that showgirls’ being used as a commercial strategy is a bad idea.

2013年12月25日 星期三

Annotation 4

Showgirls Boost the Atmosphere, Not the Brand
In this annotation, I want to talk about what showgirls can really bring in exhibitions. And using showgirls as a commercial strategy may not be as efficient as companies think it would be. As I said in my previous annotations, using showgirls in exhibitions has become a trend. Companies realize that showgirls brought customers to their stands, so all of them started to hire showgirls to help promote their products and attract customers. This is why, over the past few years, we put equation between exhibition and showgirl’s performance.
Video games exhibition, and electronic devices exhibition gradually became popular in the past few years, visitors increases every year. We can say that most of the credit goes to showgirls. The impact that showgirls bring is obvious; they stimulate the atmosphere in the exhibition, and indeed attract more customers than before. However, if everyone’s doing the same thing, then no one is special anymore. It is true that the atmosphere that showgirls create brings enjoyment to customer’s senses, but companies hiring showgirls instead of emphasizing on the character of their brand is a big mistake. If a company wants to stand out from other companies and let people recognize them in an instance, they have to have a strong brand image. So, in the long run, using showgirls to promote their products instead of their brand is not at all efficient. Especially for those new companies that joined the exhibition in recent years; the best way to promote their products is to make the customers remember their brand, so they have to leave strong impression on customers. Showgirls can introduce the product and interact with the customers, but their purpose was not selling the brand.
Also, using showgirls eliminated companies’ chance to communicate with other kinds of customers (馮建三, 2011). Showgirls attract males to come to the exhibition; that is a fact. So the companies assume all of the customers are males, and they stick to this idea and continue to use showgirls at their stands, hoping to increase their revenue. They stop exploring new customers, and this is a fatal mistake for every company.
What we really need to think about is that an exhibition is for companies to face the customers directly and show them that they are different from others. But now, exhibitions that filled with showgirls are all about building a bustling atmosphere, and neglect the much more important part of building their brand image.

2013年12月11日 星期三

Transcription 2

Hello, my name is Niki. Our topic today is “Is it appropriate to use showgirl as a commercial strategy?” And before we start, start our presentation, we have a question for you first.
Phoebe: Have you been to an exhibition? Anyone?
Kevin: yes.
Phoebe: And what is the most eye catching thing when you arrive in this place?
Kevin: uh, for me, of course it’s not the showgirl.
Phoebe: oh really? Then what is it?
Kevin: the stuff they put there.
Niki: the what? Oh, stuff.
Kevin: yeah, for example, cars.
Phoebe: products.
Kevin: yes, products.
Niki: But, can you say that you, can you say that you never notice the showgirl? Like you never look at them?
Kevin: of course, not.
Niki: You still look at them, right?
Kevin: yes, still.
Niki: Yes, um, for most of the people, showgirls are always the center of the spotlight in the exhibition. You can see the cameras and the cust…, customer’s eyes are all on them. And comparing to the products companies meant to sell, they are more like, they are more like products, um, on the shelves, waiting to be picked. And, people stare at them because they are beautiful, young, and of course, they have very sexy bodies. And, showgirls’ beauty is like a commodity that can be browsed and bought freely as if their value is based only on their flesh. And this is what we called the commodification of female bodies. Now, I’m going to show you a short clip, from youtube.
Niki: So, this is a car exhibition. Ok, so, you can see that the camera moved from the showgirl’s face, to her legs, and then again from her legs to her face. Just like every customer will scan the product before purchasing. And, companies make showgirls wear very, um, mini skirts and very, um, tops that will expose their breasts. Just like this one. This one, can you see that? Yeah. And, because every company will spend time and money, beautifying and improving their own products, and showgirls are now what they want to reform to attract buyers, and buyers here meaning, what these buyers really want to buy is showgirl’s beauty. Ok. Can anyone tell me what car you saw in that video I just showed you? Anyone? Anyone tell me what car you saw in that video.
Kevin: You mean the brand?
Niki: uh, yeah.
Kevin: Honda.

Niki: Honda? Ok, just one, one person? So, see, um, most of you, except for Kevin, didn’t notice what the car, uh, brand is, or what color it is. It is because the camera always aims at the showgirl instead of the car. Um, clearly the car is what the company wanted to sell, but in this 30 seconds clip, you, uh, the camera only stayed on the car for three seconds. This shows that customers’ attention were never on the product itself. And, showgirls are seen as products instead of living people. They are surveyed from their faces, breasts, and then legs, as if they’re a lifeless Barbie doll. And, as showgirls are being commodified, commoditized, they outshine the products companies intend to sell. 

2013年11月27日 星期三

Annotation 3

Annotation 3 – Commodification of Showgirls
In the exhibition, we can see a lot of companies selling their products; and beside the various products, there are something that catches our eyes even more, showgirls. They are the center of the spotlight; the lights, the cameras, and the customers’ eyes are all on them. Comparing to the products companies meant to sell; showgirls are more like the products on the shelf waiting to be picked. People look at them for their youth, pretty faces and sexy bodies. Showgirls’ beauty is like a commodity that can be browsed and bought, as if their value is based only on their flesh. This is called the commodification of female bodies.
A few years ago, there was a TV commercial featured a young girl “Yao Yao” that shook her breasts and made sweet voices during this commercial. And this immediately became the most controversial topic people discuss at that time. Some people thought that she was the innocent victim because she was just trying to make money and did what the company made her did. And others saw her as a girl who sold her body and created a sexual image out of herself. Either statement shows that women have no control over their own bodies and sexual desires; instead, they’re dominated by the commercial system, in which the girls have to degrade themselves (exposing body parts in front of the camera, for example) to cater to some male customers. When the target customers are male, companies often use sexual images of women to make the customers notice their products. To put it simply, they are objectifying female to gain commercial benefits. The relationship between showgirls and the businesses seems to be mutually beneficial, but if we see behind this objectifying, we can understand that showgirl is a kind of career that is manipulated by chauvinism and capitalism.
Capitalism made most of the young girls desired material things more than before; and being a showgirl means they can make their way quicker to the grown-up world and enjoy all the material things. In the process, however, these girls also became the materials being exploited. They were manipulated by chauvinism. Girls were often taught either to “please” men, or to dominate them; they established their confidence by the approval of men or overpassing men, both of which still under the dominion of patriarchy.

Although showgirl may seem like a glamorous and dream-like career, and they may seem to have sovereignty over their bodies, they’re actually constrained in the system of commercial interest and patriarchy.

Resources:

2013年11月13日 星期三

Annotation 2- Revised

When we see showgirls in the exhibition, we can see that they have some same traits. One is that they’re all very slim, and the other is that the clothes they wear are very tight and do not cover much of their body; the skirts and shorts they wear can barely cover up their butts. At first, showgirl’s function is to dress pretty and introduce the product and interact with the customers. Now that showgirls are paid with great attentions by the press, and customers will compare one showgirl’s appearance to another’s; showgirls were asked to wear less and use their body to “seduce” customers into buying their products.
        When we see showgirl from economic aspect, it is no doubt a successful commercial strategy. It’s true that companies can profit more than before because they hired these beautiful girls to attract customers. And it’s a win for showgirls too, because they can make a living out of it. However, the whole process of this career, from auditioning to when they’re actually at work, there are a lot of inappropriate things going on. A row of girls with fabulous bodies and faces stood there, and some man from the company looked at them from head to toe, then he picked out some of them; this is basically how the audition went. Those who weren’t picked out, when rejected, would start to think that it’s because they’re not thin enough or not as pretty as the others. When young girls see showgirls showing their bodies; and surrounded by the press and males, they will think that if they want to get attention, they have to be as thin, as pretty, and dress as showgirls do.
This piece of news’ headline goes: Furniture Exhibition Giving out Ice, E-cup Girl Fed in Person. Being a showgirl isn’t necessarily a bad choice, but when media stress on their sexual body traits, their ignored the professional skill of being a showgirl.
From this example we can see that showgirl can affect society’s point of view strongly. Everyone should be satisfied with the way they look, but when every day there all kinds of news reports about women’s bodies, we will think that this is what matters most, and gradually become very insecure about how we look. Although showgirl can boost the development of economy, they can affect society’s point of view very strongly. So using showgirl as a commercial strategy will damage the younger generation, and some men will disrespect girls for using their bodies to make money, although this is not showgirls’ intention.

sources:


Transcript 1

Hello, everyone, I’m Niki. Today we’re going to talk about, um, our topic is, is it appropriate to use showgirl as a commercial strategy? And I’m against it.

Uh, ok. And now I’m going to express my own opinion and why I’m against showgirl. When we see showgirls in the exhibition, we can see that they all have some same traits. Um, the traits are that they’re all are very slim, and they all are, uh, dress very, uh, they dress less. And, um, the skirts and shorts they wear can barely cover up their butts. And, oftentimes, at the exhibition, the visitors are male for most. And the companies engaged in the exhibition know this kind of phenomenon; so, they hired showgirls to attract customers. And, at first, showgirls’ function is to dress pretty, and, um, introduce the product and interact with the customers. But now that showgirls are paid with great attentions, like the press; and the customers will compare one showgirl’s appearance to another’s. So, um, the company will ask showgirls to wear less, and even to seduce customers into buying the products. Um, I found a news on a Chinese website, and it came out at October second, 20, 2013, this year. And it’s a report about showgirls working at Chinajoy. Chinajoy is a digital entertainment expo in China. It was a very grand exhibition. So there were a lot of companies engaged in it. So, um, showgirls who work there are all very pretty and thin. And, according to this news, showgirls have to wear very tight dress, so, they barely ate before going on stage. Because they, they’re afraid that if they eat something, they will look fat in the dress. So, and they had to wear something that show their abdomen, and a lot of body parts, so they can’t eat, or they won’t show their, uh, best shape. And one professional showgirl, uh, 小雪, said that she felt like fainting during most of the time, um, at work. And, they, showgirls had to keep their body fit, so they spend money on, um, care, body care product, and facial care product; instead of on their meals. And, some even took pills that have very strong side effects to lose weight. And, showgirls’ bodies and faces are their most useful tool, so, they had to resort to these extreme methods to, um, make sure that these tools are perfect. Um, from this example, we can see that being a showgirl is a very unhealthy job. Everyone should be satisfied with the way they look, but showing body parts in public can make showgirl very, um, feel very, uh, they can lose confident easily. And, every day there are thousands of eyes staring at them, and they will receive comments about their body or their appearances. So, um, this will make them very insecure about how they look. In addition, they wear very high heels for several hours a day, and, this will cause a life-long damage to their spine, and, they can no longer devote themselves in these kinds of careers. The physical harm done to these young girls are much greater than economic benefits that companies make. So I think, show, using showgirl as a commercial strategy is totally inappropriate.
Thank you.

2013年11月6日 星期三

Annotation II

When we see showgirls in the exhibition, we can see that they have some same traits. One is that they’re all very slim, and the other is that the clothes they wear are very tight and do not cover much of their body; the skirts and shorts they wear can barely cover up their butts. Oftentimes, those who come to the exhibition are male, and the companies engage in the exhibition are well aware of this kind of phenomenon, so they hire showgirl to attract customers. At first, showgirl’s function is to dress pretty and introduce the product and interact with the customers. Now that showgirls are paid with great attentions by the press, and customers will compete one showgirl’s appearance with another’s; showgirls were asked to wear less and use their body to “seduce” customers into buying their products.
This news I found on the internet came out at 10/2, 2013, and I found it on a Chinese website. It’s a report about showgirls working at Chinajoy. Chinajoy is a digital entertainment expo in China. It was a grand exhibition, so there were a lot of companies taking part in it. Showgirls who worked there were all very pretty and thin. According to this news, showgirls had to wear very tight dress, so they barely ate before going on stage. They were afraid that they might look fat in the dress. And they had to wear something that showed their abdomen, so they couldn’t eat, or they wouldn’t be in their best shape. One showgirl said that she “felt like fainting” during most of the time at work. They have to keep their body fit, so they “spent money on facial care product instead of on their meals.” And some took pills that have strong side effects to lose weight. Their bodies and faces are what they use to make money, so they resort to these extreme methods to make sure these tools are perfect.
        From this example we can see that being a showgirl is a very unhealthy job. Everyone should be satisfied with the way they look, but showing body parts in public make showgirls lose their confidence easily. Every day they are thousands of eyes staring at them, they will receive comments about their bodies, and this can make them very insecure about how they look. In addition, they wore very high heels for several hours non-stop, which may cause a lifelong damage to their spine, and they can no longer devote themselves to these kinds of careers. The physical harm done to these young girls are much greater than economic benefits that companies make, so I think showgirl is really an inappropriate job.

source:                                                
http://news.hsw.cn/system/2013/10/21/051779356.shtml

2013年10月30日 星期三

Annotation 1

In the past few years, the demand of show girls was on the rise. Show girls originally came from Las Vegas, they are a bunch of girls dressed up in pretty and glamorous clothes dancing and performing on stage. But now in Asia, show girls are more like models, they show up in commercial events to attract customers, man, for most. And whenever there is an exhibition for cars or video games, there will be tons of show girls in it. I’ve seen a lot of news headlines that says something like ”Sexy show girls exposed themselves makes the business blooming”. The news emphasized on how hot and beautiful the show girls are, and put some matching photos beside the content of the news. I’m against being show girl as a career; there are some problems about it.

I found a piece of news on the internet; it came out at February this year. At the international video game exhibition, a model was forced by her agent to take off her bra when there were a lot of eyes watching. The agent told the show girl she was going to wear something like an office lady’s suit, but when she got to the exhibition, the agent made her wear something that wasn’t what they agreed on, and insist her to take off her bra to fit the outfit. Show girls don’t really have their privacy. When they go on auditions, companies will see them as merchandise instead of living people. They look at show girls’ bodies as if they are picking out a good pig to make pork. And when they’re at work, there’s always press that tries to shoot their underwear and their breasts. They have to obey every demand that company asks them, or they won’t get a chance to success in this career. They want to protect themselves, but there are a lot of times when they just can’t say no. Companies want them to be puppets; exquisitely made and easy to control. If they refuse to wear what the companies want them to wear; they’re jeopardizing their future career.  And after they become famous, those photos or what they did before they were famous will be used against them. People will call them slutty and desperate, these are all bad image for a girl. Even if they stop being show girl after a while, bad reputation isn’t something that can be taken back easily. For the above reasons, I think being show girl as a formal career isn’t a really bad idea.

2013年10月23日 星期三

Annotation I

In my last article “If one of the lesbian dress like man, can they still be considered lesbian?” I mentioned that, in Taiwan, when two girls are together, there was always one dresses like men. I found this article online from Gender/Sexuality Rights Association Taiwan. This article is discussing a special clothing that lesbians wear, which can flatten their breast. And this article also shows that the reason why most of the lesbians in Taiwan dress like man is that they want to separate themselves from straight women and feminine lesbians.

In Taiwan, we call the masculine lesbian “T”. The society we’re living in is not such a friendly place, there will always be people judging and discriminating. These lesbians are trying hard to fit in with this kind of environment, and struggle to find their own position in the meantime. They “reconstruct their body to a different kind of masculinity”, and this is “very crucial to their self-recognition”. Most of the Ts feel uncomfortable if they didn’t press their breast flat. They trying to hide their female trait means that they don’t see themselves as normal girls, not because they’re trying to be men. This is the way they can get rid of the constraint and start living as they are.


source:

2013年10月2日 星期三

If one of the lesbian dress like man, can they still be considered lesbian?

I studied in a girls’ junior high school, so I’ve seen quite a lot of lesbian at that time. What I saw, mostly, when two girls are together, there was always one dresses like men- baggy pants, over-sized t-shirt and short hair. I didn’t pay much attention to this phenomenon until when I saw lesbian couples in American TV show; they were both feminine on the outside.
In previous centuries, dress code is a very crucial part in the society. Those who wanted to fit in must always follow the code, if not; they’ll be criticized as rude and inappropriate. Nowadays in our society, individual differences are highly valued by most of the people; we gradually learn to accept others even if their appearances and how they dress are not what we called “normal”. But they’re still some who discriminate against those who dress discrepant to their identity. They can’t stand when men dress like women and women dress like men. They think everyone should know their own character in this society, and dress accordingly. But, it is just because they know who they are that they dress like the way they did. Dressing as they want when knowing they’re different needs courage because they will be notice and criticize. So I think lesbian dress like men only means that’s the identity they have for themselves, and that they’re more comfortable that way.
Some would say that lesbian dress like man because in every relationship, there has to have a man. So even if there are two girls being in a relationship, there will be one that represents the role “man”. This kind of statement makes me realize that a lot of people are idealizing the word “man”. No one ever doubts that if a homosexual dress like women, he is trying to “be” a woman. It is clear that their argument isn’t about the clothes they wear or how they look, it’s about men is necessary, and, can’t be missing in a relationship. Just because men are (mostly) physically stronger, they think man should dominate everything. They think, in a relationship, women cannot live without them, and that women should be protected by them. In fact, women can easily take care of themselves, and two women together are definitely capable of doing anything that the relationship between a man and a woman can do.

Gay or lesbian, they’re just being with the one they love the most, just like regular couples. Being called lesbian isn’t a bad thing because they know exactly who they are and what they love, and they are proud of it.